In today’s highly competitive job market, Glassdoor is a game-changer for both job seekers and employees. Job seekers want to find the right company that aligns with their values, while employers want to attract top talent and build a positive employer brand, which is not possible without collecting and analyzing employee feedback.
In this blog post, we’ll consider why businesses should analyze their Glassdoor reviews, explain how they can do it, and answer some frequently asked questions about Glassdoor reviews.
What Is Glassdoor?
Glassdoor is an online platform where former and current employees can anonymously review companies. Founded in 2007, it has become a valuable resource for job seekers to learn more about potential employers and make informed career decisions.
Glassdoor allows job seekers to access a variety of information, including company reviews, ratings, salaries, interview experiences, and employee benefits. For employers, Glassdoor is a valuable tool for employer branding and recruitment. They can respond to reviews, publish updates about their companies, and engage with potential candidates.
How To Write a Glassdoor Company Review as an Employee?
To write a Glassdoor review, follow these steps:
1. Go to www.glassdoor.com.
2. Log in to your Glassdoor account or create one if you haven’t yet.
3. Use the search bar to find the company you want to review and open its profile.
4. Click on the "Write a Review" button and start writing your review.
5. Glassdoor will ask you to review different aspects of the company, such as work-life balance, compensation & benefits, career opportunities, and more. You can rate each category on a scale of 1 to 5 stars. You'll also have the opportunity to write a detailed review describing your experiences in your own words.
6. At the end, Glassdoor will ask you to summarize your overall opinion of the company by selecting one of the provided options, such as "Positive," "Neutral," or "Negative."
7. Make sure your review is accurate and publish your review.
Why Should Businesses Analyze Glassdoor Employee Reviews?
Businesses should analyze their Glassdoor reviews for several reasons:
Employee satisfaction and retention
Glassdoor reviews provide valuable insights into employee satisfaction levels. By analyzing feedback, businesses can identify patterns, trends, and areas of improvement. With that knowledge, they can make informed decisions, enhance employee experience, and increase employee retention.
Recruitment and employer branding
Reviews on Glassdoor are one of the first sources of information job seekers go to when researching potential employers. Positive reviews can attract great candidates, while negative reviews can discourage them from applying. When businesses analyze their Glassdoor feedback and work on their weaknesses, they are demonstrating their commitment to employee satisfaction.
Analyzing Glassdoor reviews not only provides insights into a company's own reputation but also allows for benchmarking against competitors. Comparing review scores, employee satisfaction levels, and benefits can help businesses gauge their position in the market and identify areas where they can differentiate themselves from competitors.
How To View Glassdoor Reviews from Employees?
If you’re wondering how to see Glassdoor reviews from your employees, follow these steps:
1. Go to www.glassdoor.com.
2. If your business does not have a Glassdoor account, create one by selecting "Employer Account" and following the instructions. If it does, log in using your credentials.
3. After logging in, businesses need to claim their company's profile on Glassdoor. To do that, find your company’s profile and follow the instructions provided to verify ownership of the company.
4. Once the company's profile is claimed and verified, businesses can access their Employer Dashboard, where they can manage their company information, respond to reviews, and access various employer tools.
How To Analyze Glassdoor Company Reviews?
To make the most out of Glassdoor reviews, companies should analyze both quantitative and qualitative data.
Glassdoor analytics provide a good insight into quantitative data by calculating the companies' overall rating as well as ratings across different aspects such as Culture & Values, Work/Life Balance, Comp & Benefits, Career Opportunities, and Senior Management. Additionally, reviewers are asked whether they approve of the company’s CEO, if they feel like the company has a positive business outlook, and whether they would recommend the company to a friend.
Once you analyze your quantitative feedback, you can dig deeper into qualitative data to see the reasons and the sentiment behind employee reviews. With an AI feedback analysis tool like Essense, analyzing Glassdoor reviews has never been easier. Simply paste a link to your Glassdoor profile and let Essense identify patterns, conduct sentiment analysis, and generate actionable insights for your business.
Glassdoor Reviews FAQ
- Are Glassdoor reviews anonymous?
Users can choose whether they want to submit their review anonymously or with their name attached to it.
- Can companies remove Glassdoor reviews?
According to Glassdoor policies, companies cannot directly remove negative Glassdoor reviews. However, Glassdoor content moderation team reviews and monitors reviews to ensure they meet community guidelines. If a review violates these guidelines, it may be removed by Glassdoor.
- Can Glassdoor reviews be traced?
While Glassdoor collects certain information to ensure the authenticity of reviews, such as job title and company, they do not publicly disclose employees' personal information.