AI Competitor Analysis with Essense

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August 28, 2023
* min read

Competitor analysis is a key component of strategic planning and business development. By analyzing your competitors, you can stay ahead of market trends and identify opportunities for growth. And with AI tools like Essense, your competitor analysis will be faster and more effective than ever.

In this blog post, we’ll talk about using AI for competitor analysis and how you can analyze your competitors with Essense. 

The Importance of Competitor Analysis

Competitor analysis provides valuable insights that can help you gain a competitive edge. Here are some reasons why competitor analysis is crucial:

  • Understanding market positioning

By analyzing your competitors, you can identify where your business stands in the market and how it differentiates itself from competitors. This is the key to developing effective marketing and positioning strategies.

  • Identifying strengths and weaknesses

Analyzing competitors allows you to identify their strengths and weaknesses. This knowledge can help you better leverage your own strengths and use your competitors' weaknesses to your advantage.

  • Opportunity identification

Competitor analysis can uncover gaps in the market that your business could potentially fill. By identifying unmet customer needs, you can explore new niches and create products that people truly need. 

  • Marketing and pricing strategies

Competitor analysis provides insights into how competitors are pricing their products and what marketing tactics they're using. With this information, you can make informed decisions on your own pricing, promotions, and advertising strategies.

Using AI for Competitor Analysis

Using AI for competitor analysis can make your analysis more efficient and provide you with deeper  insights. AI technologies, such as natural language processing, machine learning, and data analytics, can process large volumes of data quickly and extract valuable information that you wouldn’t be able to uncover manually. 

For example, natural language processing (NLP) algorithms can analyze and categorize text data, such as customer reviews, press releases, and social media posts, identifying customer sentiment, competitor strengths and weaknesses, and emerging trends. AI can also help you identify market segments and personas based on customer data and behavior so that you can get more granular insights and personalize your offerings

How to Do Competitor Analysis with Essense?

With Essense, you can analyze dozens of customer data sources, including those of your competitors. To start analyzing your competitors, find public sources of customer data such as App StorePlay StoreTrust Pilot, or Google reviews. For social media listening, you can analyze your competitors’ Reddit or Twitter mentions with Essense. 

After you pick your sources, upload them by pasting a link, hashtag or the name of your competitor. In under a minute, Essense will import your sources and generate a detailed report with strengths, weaknesses, product differentiators, and brand associations derived from customer feedback. 

In the top menu of every report, you’ll see Overview, Feedback, Insights, Personas, and Competitors bars. In the Competitors bar, you can compare several products side by side and customize your report. 

Benefits of Essense Competitor Analysis

Here's why you should analyze your competitors with Essense:

  • Fast

Whether it’s your feedback or your competitors, Essense will process and analyze hundreds of thousands of reviews in under a minute. For maximum efficiency, upload multiple sources simultaneously.

  • Seamless

Essense makes competitor analysis an essential part of your brand and product analytics by allowing you to analyze your competitors side by side with your own product.

  • Insightful

Powered by AI, Essense turns unstructured data into actionable insights and divides them into categories. You can customize your reports and focus on areas that matter the most to you.

  • Affordable

With Essense, every business can have access to AI competitor analysis. Set up your profile, get a free trial, and when you’re ready to make the commitment, choose the subscription plan that fits your needs.

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