Analyzing Yelp Reviews with Essense

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July 20, 2023
* min read

Yelp is a go-to review platform for millions of people worldwide. Yelp users love sharing their experiences with businesses and each other, making Yelp a valuable source of customer data, which you can now analyze with Essense.

In this article, we’ll discuss how businesses can get more Yelp reviews, why everyone should analyze Yelp reviews, and how you can analyze your Yelp reviews with Essense. 

Yelp Business Reviews

Yelp is one of the most popular review platforms that allows customers to share their experiences with various businesses, including restaurants, shops, service providers, and more. Since its founding in 2004, Yelp has accumulated over 240 million customer reviews, so it is a goldmine of valuable feedback for both customers and businesses. 

As a part of their customer feedback management strategy, businesses can claim their profiles on Yelp, keep track of their reviews and close the customer feedback loop by following up on them. On their profiles, businesses should keep updated information about their products, services, and opening hours to ensure maximum usefulness and customer satisfaction. They can also post branded content free of charge or take advantage of Yelp advertising capabilities to be more visible on the platform. 

Yelp business reviews can significantly impact a business's reputation and influence customers' decisions. Positive reviews can attract more customers and build trust, while negative reviews may lead to decreased customer confidence. As a result, many businesses actively engage with Yelp and monitor their reviews to improve their offerings, address customer concerns, and maintain a positive online image.

How Can I See My Yelp Reviews?

1. Go to www.yelp.com and log in to your business account. If you don't have an account, you'll need to create one.

2. Once you are logged in, click on your profile picture and select "Business Account" to access your business's dashboard.

3. In your business account dashboard, you'll see will see "Reviews". 

4. On the "Reviews" page, you'll find all the reviews your business has received on Yelp. The most recent reviews will be shown first. You can read the reviews and respond to them if you wish.

5. Yelp provides various options to filter reviews, such as by star rating, date, and keywords. You can also access additional data and insights about your reviews, including the overall rating of your business and the percentage of positive reviews.

How to Get More Yelp Reviews?

Here are some strategies to encourage customers to leave reviews on Yelp:

Provide excellent customer service

Before you start requesting reviews, make sure you deliver exceptional customer service to every customer and motivate customers to give you feedback. While negative reviews are necessary for growth and improvement, it is key that you maintain a positive brand image by collecting positive reviews and keeping your ranking high. 

Follow up with customers

After customers complete their purchase, you can request feedback and provide them with a simple way to leave a review on Yelp. This can be done at the point of purchase via tablets or QR codes as well as online by including links to popular review platforms in marketing and follow-up emails. 

Respond to reviews

People are more likely to leave feedback if they know it will be noticed and taken into consideration. By promptly responding to Yelp reviews, you can show your customers that you take their reviews seriously, value their support, and appreciate constructive criticism. Besides, it is important to maintain a constant presence on Yelp to let customers know that you’re actively using the platform. 

Leverage social media

Social media is a great place to communicate with your loyal customers and request Yelp reviews. Make sure to include the link to your Yelp profile in your description box and remind your customers to follow your business on Yelp. You can also crosspost your Yelp reviews on social media for social proof and positive word of mouth. 

Highlight Yelp at point of purchase

Add a Yelp badge or widget to your website, making it easy for visitors to leave reviews. You can also display Yelp signage or stickers at your business location, showing that you are active on Yelp and encouraging customers to leave reviews.

Why Should Businesses Analyze Yelp Reviews?

Analyzing Yelp reviews offers numerous benefits that can lead to improved performance and success:

Customer insights

Yelp is an amazing source of customer feedback that can be used to uncover valuable insights into customer experiences, preferences, and expectations. By analyzing Yelp reviews, businesses can understand what aspects of their products or services resonate with customers and identify areas for improvement. With informed strategies and a strong voice of the customer program, businesses can improve customer satisfaction and retain more customers. 

Competitive benchmarking

Since Yelp reviews are public, Yelp is a great source of data for competitive analysis. You can analyze Yelp reviews of your competitors to compare your performance, understand their strengths and weaknesses, and develop strategies to stand out in the market.

Quality assessment and product improvement

Yelp reviews can give businesses an insight into the quality of their offerings and help identify recurring issues or patterns that cause dissatisfaction and churn. With techniques like topic modeling and sentiment analysis, businesses can easily determine what features and areas evoke negative sentiment, empowering them to prioritize product enhancements and improve product quality.

How to Analyze Yelp Reviews with Essense?

If you want to get the most out of your Yelp reviews and extract valuable insights from customer feedback, Essense is here to help you. As an AI-powered feedback analysis solution, Essense can regularly analyze your Yelp reviews and deliver actionable customer insights straight to your inbox or Slack. All you have to do is set up a profile and link your Yelp account. With Essense, you can uncover recurring themes in customer reviews, analyze competitor feedback, and make data-driven decisions for your business. 

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